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CLIENT NEWS

Clients hire us for the terrific ROI they derive from our strategic communications and media placements, and many have expanded their work with us for the accretive value they realize from our business consulting and introductions.  If you want to see your company featured in articles like these, give us a call.

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Adexchanger

Embracing Accountability: Best Practices For A More Responsible Era Of Digital Media

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MediaPost

Google Backdoor Ad Practices Revealed By Those Who Lived It

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Digiday

As Google’s antitrust trial intensifies, the ad industry speculates the consequences of a potential breakup

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Business Insider

Check out the pitch deck marketing tech firm Zenapse used to raise $8 million to help big brands like Sam's Club get people to shop

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Insider

Brands want 'fewer, bigger, better' creator relationships as the appeal of micro influencers dips, according to a new marketer survey. Here were 4 other key takeaways.

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MediaPost

Agency Credit Crisis Exacerbating, Late Media Payments Rising

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Adexchanger

Bombora’s New Tool Merges An Unlikely Pairing: DSPs And ABM

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Adexchanger

Why Tatari Created A Separate Company To House Its Data Clean Room

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TechCrunch

YouTube Music officially rolls out podcasts for listeners in the US

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The Verge

YouTube Music is officially rolling out podcasts

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9to5Google

YouTube Music officially launching podcasts in the US on Android, iOS, and web

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ArsTechnica

YouTube podcasts go live in the US with inclusion in YouTube Music

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Engadget

YouTube Music adds podcasts in the USYouTube Music adds podcasts in the US

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Worklife

Google laid them off, so they stuck together to form new initiatives

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The Holywood Reporter

Spotify Courts Broadcasters to Convert Radio Shows Into Podcasts

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Mediapost

Spotify Offers A Way To Turn Broadcasts Into Podcasts

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Mediapost

Notable Audience Segments That Fell And Gained In 2021

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Adweek

How the Carb-Conscious Consumer Forever Changed the Drinking Scene

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MarTech Series:

Spotify Announces Acquisition of Podcast Technology Platform, Whooshkaa

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Inside Radio

Spotify Buys Radio-Targeted Platform Whooshkaa With Plans To Fold It Into Megaphone.

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Podnews

Spotify add star ratings; buy another podcast host

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Upwave Launches Portfolio Analytics

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Adweek

Datrix Acquires Adapex to Help Publishers Monetize Data in Cookieless Environment

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Adweek

Video Ad Destination Mix Stabilizes Across Channels, According to Extreme Reach Report

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Adweek

Adform AGAIN named a LEADER in the 2021 Gartner MQ for Ad Tech

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Adweek

Audigent and TransUnion Partner to Make Data-Driven, Omnichannel Marketing Accessible

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Adage

CTV ANALYTICS WILL BE REVOLUTIONIZED—AND OTHER 2022 PREDICTIONS

They will also be more efficiently measured, connected and diverse

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Adweek

Data Axle Genie Conjures a Solution for Aflac Amid the Pandemic

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CNBC Travel

People are booking Christmas vacations earlier than ever before

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CNBC Travel

Vaccinated and unvaccinated travelers are going to different sets of Caribbean islands

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CTV is Fueling the 'Performance Branding' Boom

Brand marketing is changing, here’s how disciplined marketers can take advantage.

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PodNews newsletter

At Podcast Movement, Megaphone Launched its Audience Insights Dashboard, working with Nielsen

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Podcast Business Journal

Megaphone Launches Insights Tool

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Adweek

Spotify Unit Rolls Out Megaphone Audience Insights Dashboard

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Campaign US

Spotify ties Nielsen demos to audience measurement on podcasts

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MarTechSeries

Verve Group Acquires Smaato, Securing A Spot As A Top 10 Global Ad Exchange

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Digiday

Google’s cookie delay may offer breathing room but should be used with caution, say marketers

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Market Watch

Google is in the hottest antitrust seat, but Apple and the rest of Big Tech shouldn’t breathe easy

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Digiday

‘They will need to use multiple routes’: Shifts appear in the publisher-SSP union, as alternative identifiers proliferate

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Digiday

Ad tech’s revival: boom or bubble?

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Market Watch

China is cracking down on its own tech giants, but Apple and the U.S. IPO market could pay the price

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Ad Exchanger

MGI’s Verve Group Adds Smaato For $170M, Scales Up For Post-Consolidation Ad Tech

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The Wall Street Journal

After Apple Tightens Tracking Rules, Advertisers Shift Spending Toward Android Devices

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The Wall Street Journal

After Apple Tightens Tracking Rules, Advertisers Shift Spending Toward Android Devices

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Campaign US

Tinuiti becomes first U.S. indie agency with TikTok campaign management badge

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AdAge

TikTok Strikes Deal With Tinuiti To Give Clients Access To New Ad Opportunities 

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The Wall Street Journal

Tinuiti to Acquire Connected TV Ad-Buying Business Bliss Point Media

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AdWeek

Spotify Audience Network Extended to Australia, Canada, UK

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Psychology Today

How Do Destructive Leaders Attain (and Sustain) Power?

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Elle Mexico

Gossip Girl apenas estrenó y ya está rompiendo récords en HBO Max

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Harper's Bazaar

Gossip Girl Is Already Breaking Streaming Records

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The Wall Street Journal

Mediaocean to Buy Adtech Company Flashtalking for $500 Million

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The Wall Street Journal

Apple’s Moves to Tighten Flow of User Data Leave Advertisers Anxious

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Apple Insider

Advertisers expect iCloud Private Relay to end fingerprinting users

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Digiday

How Apple’s Private Relay could be the beginning of the end for fingerprinting on iOS devices

Elegant Gardens

Ad Exchanger

Why Publishers Need Walled Gardens—With Lots of Entry Points

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Street Fight

Peer39 Uses First-Party Audience Data to Power Contextual Ads

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Ad Exchanger

AdExchanger’s Regularly Updated Guide To UID 2.0

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The Dallas Morning News

How two brothers quickly built testing, vaccination and document platforms for the COVID era

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The Wall Street Journal

Google’s User-Tracking Crackdown Has Advertisers Bracing for Change

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Broadcasting +Cable

Tatari, Clearco Help New Brands Access up to $10 Million for TV Ads

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The Wall Street Journal

Google Crushed Many Digital Ad Rivals. But a Challenger Is Rising.

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AdWeek

Consumers' 'Intent' Starts With Consent, Says Analytics Platform Bombora

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Forbes

How Publisher Future Benefited From The Challenge Of Covid-19

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The Wall Street Journal

Tinuiti Acquires Amazon Specialist Ortega Group, Adds Kevin Mayer To Board

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Ad Exchanger

Google's Latest Announcement Confirms Cookie Deprecation Is A Chance To Kick The Identifier Addiction, Not Replace It

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Ad Exchanger

Peer39 Has a New Marketplace For Unconventional Contextual Targeting Data

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Ad Exchanger

To Succeed Without Cookies, Try Content Commerce

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Market Watch

House Members Assail Big Tech (Again), Consider Changes to Antitrust Law

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Ad Exchanger

Flashtalking Acquires Protected Media to Bolster OTT Fraud Detection Services

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Toolbox

More Than a Moment-How to Win, as the Pandemic Continues to Shape the Affiliate Playbook

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AW360

How the "New Normal" Should Influence your 2021 Media Mix

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SmallBizDaily

Can the Pandemic Take Us Back to the Pre-9/11 Version of Ourselves?

Donors Say They Plan to Continue to Give

The Chronicle of Philanthropy

Donors Say They Plan to Continue to Give in 2021

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Ad Exchanger

The Crawl, Walk, Run Guide To Contextual Targeting

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Ad Exchanger

The Big Story: What We FLoC About When We FLoC About Google

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DIGIDAY

'A second chance for publishers’: How Future PLC is using first-party data to sell against high-intent audiences

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MediaPost

Turns Out Context May Be King, After All

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Ad Exchanger

Audience Isn’t The Only Solution To CTV’s Transparency Issues

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Brand United

5 Ways the Pandemic Should Influence Brands’ 2021 Planning

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ClickZ

Protectionist behavior & isolationism in affiliate marketing harm the modern marketer

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Advertising Week 360

COVID Is Testing The Intangible Bonds Of Trust That Make Our Industry Work

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Mobile Marketing

Movers and Shakers: Essence, Wavemaker, Integral Ad Science, Magnite, and more

Dollar Bills

Pod News

Anchor makes payout changes

Television and Cabinet

Broadcasting & Cable

The Much-Needed Breakdown of Siloed TV Buying in the Pandemic

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MarTech

What marketers need to know about authenticity in influencer marketing

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Investable Universe

Viking VC: Iceland Seeks Investors As It Turns Natural Resources Into Life Science Growth Engine

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Campaign

Movers & Shakers: Domino’s, Mother, Dunkin’, Vans, YouTube, S4 Capital

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Ad Week

To Navigate the Trump-Biden Transition, Brand Leaders Should Take the ‘Dinner Party Test’

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New York Times

Using the Pandemic as an Opportunity to Lose Weight and Get in Shape

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Quartz

How Spotify is shaping the next era of podcasting

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Herald Democrat

Head of COVID-19 testing company visits Sher-Den sites

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B+C

Upwave Automates CTV Campaigns Via Google

Watching TVs

AdExchanger

CTV Measurement Is Doomed Unless Google, Roku, Apple And Amazon Collaborate

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KTEN (ABC)

COVID-19 tests available at Austin College

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MediaPost

Upwave Starts Automated CTV, Digital Data Integration For Google Campaign Manager

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KXII (CBS/Fox)

Grayson County colleges offer free COVID-19 testing for community

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Tech Crunch

Payfone raises $100M for its mobile phone-based digital verification and ID platform

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American Banker

Payfone rebrands, buys authentication tech from Early Warning

Church on Beach

THE WALL STREET JOURNAL

Where to Travel Now? We’re All Just Guessing

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eMarketer

Examining Radio, Streaming Audio, and Podcast Advertising Opportunities amid the Pandemic

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Phocus Wire

China sees uptick in flight searches and bookings

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This Week In Startups

E1096: Podcasting State of the Union featuring Overcast's Marco Arment & Oxford Road's Dan Granger

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eMarketer

The Executive Roundtable: Andreas Cohen of I-COM Global on Marketing Attribution, AI and Building Communities in the Virtual Space

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AdExchanger

Partnerize Snaps Up Pepperjam, As Affiliate Networks Fly Off The Shelves

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Apple Podcasts

How does PC Gamer puts together its PC Gaming Show for E3?

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Target Marketing

The Facebook Advertiser Exodus Will Redefine How Brands Buy Local at Scale

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BrandUnited

Campaign Snapshot: AXE Takes Anti-Bullying Message to the Field

Analytics

AdExchanger

What’s The Best Multiscreen Attribution Study? It Depends On Your Campaign Goals.

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Elemental

The Dangerous Link Between Coronavirus and Obesity

Empty Factory

Healthcare Business News

Supply chain lessons emerging from the coronavirus pandemic

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AW 360

3 Ways Brands Can Reestablish Their Footing to Dominate 2020

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Digital Commerce 360

Who shops the most online, liberals or conservatives?

Newly Weds

STREETFIGHT

The One Where Adtech and Martech Get Married

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MediaPost

Recovery Rises: The Cross-Channel Outlook For 2020

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Business Insider India

'Mulan' flopped in its box-office debut in China

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ANA

Now Is the Time for B2B Content

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Demand Gen Report

ARCOS Turns Web Traffic Into Pipeline With Intent Data

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Reuters

Disney 'very pleased' with 'Mulan' debut ahead of China opening

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MediaPost

Disney's 'Mulan' Scores $33.5 Million In Streaming Labor Day Release: Industry Estimate

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MediaPost

This Time, We're Indexing You

TV Screens

Ad Exchanger

Comcast Doubles Down On Ad-Supported Streaming With Deal For Xumo

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