What We Do

We use our decades of cumulative experience and the strong relationships we've built in our clients' industry segments to help our clients build their own strong relationships with the influencers and gatekeepers within these segments.

Traditional PR practices imply generating press coverage, ensuring beneficial relationships with audiences, and asserting brand image. We do all of these for every client,  but our history of success comes from consistently asking, "What more can we do for your company?" 

Our deep, strategic involvement with our clients has led one executive editor of a leading industry publication to say, "What you do isn't really PR. It's not like anything that any of the other PR people in this industry do, anyway. It's far deeper than that."

Ever hear a PR firm claim that it will drive topline revenue? We routinely deliver more results and deeper results that go far beyond PR to business development, team building, and yes -- generating revenue. We promise this in writing for every engagement.

How We Do It

We begin with primary analysis. In order to understand exactly how your company operates, we study your company, your competition, your brand image, your differentiation, your positioning, what competitors are saying about you, and what your company’s outward-facing people are saying about you. We take a complete picture -- one that's more candid than anyone could take from within your enterprise.

We then work toward integrating ourselves into the fabric of the company, working with each member of the team and to find the best venues for speaker placement, lead generation, and press coverage -- the things we love to do and what your board expects from you.

When Things Get Hot

Many communications and PR firms make general claims regarding their crisis management skills.

The fact is that only a few know how to suppress bad news or directly and effectively manage the communications involved with an ongoing crisis. Our leadership in crisis management has led some of the leading law firms and crisis management teams in the U.S. to recognize WIT for both for our industry expertise,  as well as our strategic campaign development and dependable execution at the local, state, and federal levels. Fact is, we have deeper experience in crisis management than many global firms, which is why some of the largest ones have hired us to manage multiple crises for their interactive clients since 2002.