WIT stands for Whatever It Takes
WIT Strategy is not a PR firm. We are a firm born from journalists, Washington Lobbyists and industry leaders. We did not learn our trade by the books, but by immersing ourselves in the depths of dynamic businesses that we, ourselves, have helped nurture. We've been on the front lines for many years, so our knowledge comes from hands-on insight gleaned from experiencing exactly what it takes to add value in a cluttered, competitive environment.
Our team is not built from PR agency types; but from senior news editors, regulatory specialists and CMOs. Building our team with actual industry experience provides a very different approach than what any PR firm can provide.
We know how newspapers work because we've written for them.
We know how marketing teams work because we've been on some of the best in the industry.
When clients ask us for references, we give them the names of editors, analysts, and our industry's thought leaders. The simplest way to discover who best to work with in this space is to connect with the editors you want to reach. We invite you to ask them which firm they would recommend.