WIT | Strategy

 

 

Clients

 

WIT Strategy's Clients conduct business on the web in the US, Europe, Asia, Australia, and Latin America. WIT Strategy helps these organizations identify and leverage marketplace opportunities. Then we develop and execute strategies that enable them to meet their sales and marketing objectives. The techniques we use, refined through our broad experiences, enable us to achieve our clients' objectives in the most cost effective ways

 

 

 

 

 

1Mainstream

>

 

AdBlade

 

AdFin

 

Adroit Digital Solutions

 

Arrivalist

 

BLiNQ Media

 

BlinkX

 

Cloudtags

 

Equifax

 

Evidon

 

Expion

 

FreeWheel

 

HookLogic

 

LongTail Video

 

MultiView

 

Nativo

 

Netmining

 

Opera MediaWorks

 

OwnerIQ

 

PointRoll

 

Precision Demand

>

 

Qriously

 

Rhythm NewMedia Inc.

 

SponsorHub

 

Past Clients

 

SINCE 2004, WIT STRATEGY CLIENTS' EXITS HAVE EXCEEDED $7 BILLION IN AGGREGATE VALUE.

Services

 
 
 

Our team uses decades of cumulative experience and strong relationships among stakeholders and champions in related industry segments to help our clients build their brand, stand out within their digital media space, and drive more sales.

 

What We Do

Traditional PR practices imply that success means generating press coverage, ensuring beneficial relationships with audiences and asserting a brand image is enough. We drive deeper, more strategic involvement with our clients to generate better results. We work with other resources beyond press, such as analysts, conference partners, and other thought leaders, to develop, and then assert our clients' own thought leadership. This enhances their business development efforts, helps them build their teams and partner networks, and increases revenue. We indemnify our results in writing at the start of every arrangement.

 

How We Do It

We study your company, your competition, your brand image, your differentiation, your positioning, and what your competitors say when they sell against you. Using our primary analysis, we integrate ourselves into the fabric of your company and identify what the best opportunities are within your market segment, which we have to know at least as well as you do in order to add the kind of value we do.

In doing so, we find the best venues for speaker placement, lead generation and press coverage, and the best angles for all of these. This is what we love to do and how our clients get the most out of our partnership. Before any external communication is ever attempted, clients routinely glean value from their relationship with WIT Strategy since we provide a perspective they cannot get otherwise.

 

Bad News You'd Rather not Read about?

Although many communications and PR firms make general claims regarding their crisis management skills, only few know how to suppress bad news and effectively manage the communications during an ongoing crisis. We have more experience in crisis management than the leadership at some of the global firms who specialize in it, which is why some of these firms have turned to us to manage multiple crises for their clients in interactive media. We're happy to provide references who can speak directly about our work on behalf of clients with the White House and Executive Branch Agencies, The U.S. Senate, The New York Attorney General, and other government and non- government agencies.

 
 

SINCE 2009, OUR CLIENTS HAVE RAISED MORE THAN $200 MILLION IN VENTURE CAPITAL.

Our Team

WIT Strategy is not a PR firm, though we do generate press for our clients that compares favorably with that generated by PR firms. The difference is our approach. Clients, analysts, reporters, and others continually describe our approach as different - as deeper and more strategic than that of any PR or marketing firms they have done business with. We feel that our approach is the most effective and lasting way to grow a company's brand and value. Before WIT Strategy, we were journalists, Washington lobbyists and industry leaders at major companies.

Every one of us has written for our own, published bylines and done business in the interactive media segments our clients work in today. This background gives us the necessary experience to provide both a different perspective for our clients to be successful and a uniquely contextual and insightful perspective on industry idioms and issues that makes WIT Strategy the preferred resource for editors. That's why so many of our client companies come from referrals gleaned from editors at our industry trade press. These reporters know they won't hear from us until and unless we have something of value for them. It's our job to work closely with our clients first to extract that value.

 
 


 

Kendall Allen

Senior Associate

m: (917) 714.9213

e: kallen(at)witstrategy.com

 

Kendall's credentials include media and publishing executive; adviser to business leaders; public speaker; trainer; writer and columnist. A highly regarded thought leader in industry circles, she has established and repositioned numerous agency and media companies, in San Francisco and New York City. She contributes heavily to the industry as speaker, moderator and panelist; a popular contributor to MediaPost, AdAge and Marketingland. She sits on several boards and councils for the Producers Guild of America, and is 2-year retiring Vice President of 212NYC's Board of Directors. Kendall earned her undergraduate degree at The Ohio State University, and Masters from both L'Universite de Montreal and Northwestern University's Medill School of Journalism.

 





 

Diane has worked at high-profile magazines, and her byline has appeared in business and technology titles like Forbes, Fortune, and Business 2.0. She helped launch and produce Bloomberg Television's Bloomberg West show. Before that, she worked as an on-staff writer and editor at Wired, the Industry Standard, Brandweek, and Yoga Journal. Her experience gives her a unique understanding of how to help clients communicate with audiences. Diane earned a master's degree in English and American Literature and Criticism from New York University and a bachelor's degree in Literature from Claremont McKenna College.

 

Diane Anderson

Senior Associate

m: (415) 254.9086

e: danderson(at)witstrategy.com

   


 

Bill Brazell

Partner

Office: (718) 243.0158

m: (917) 445.7316

e: bbrazell(at)witstrategy.com

Having worked with top business and technology journalists at Wired and as a senior editor at the Industry Standard Magazine, with elite business authors as a senior book editor at Penguin Portfolio, and with top bloggers as director of author recruiting at Federated Media, Bill Brazell understands how journalists and bloggers think. Co-author of the humor book "He Meant, She Meant: The Definitive Male-Female Dictionary" and member of the PKD Foundation's all-volunteer board of trustees, Bill earned a bachelor's in English at Harvard, and a master's in journalism at U.C. Berkeley.

 



   


 

A former reporter and editor, Rich Cherecwich has an intimate knowledge of how journalists conceptualize, craft and write their content. At WIT Strategy, he works closely with clients to develop, edit and publish high-level thought leadership pieces. He is the former deputy editor of iMedia Connection, where he oversaw the publication's news coverage and edited bylined submissions. He has worked as a reporter for the Allston-Brighton TAB newspaper in Boston, and has reported for The Boston Globe, The Boston Herald, and other New England Newspapers. He lives in Brooklyn and holds a BS in Journalism from Emerson College.

 

Rich Cherecwich

Senior Associate

Office: (646) 378.7992

m: (774) 254.0952

e: rcherecwich(at)witstrategy.com



 


Jill Ivey

Senior Associate

m: (215) 806.2951

e: jivey(at)witstrategy.com

 

Jill provides extensive experience to her counsel on traditional and social media for clients ranging from non-profits to publicly traded tech companies. After several years as a writer and editor in the Gothamist network, Jill moved to pitching stories and writing bylines independently. Before getting involved in journalism, Jill worked as a tour guide, a volunteer recruiter, a sleep-science researcher, and a management consultant. She also has acted and directed professionally. Jill received her BA in English from the University of Pennsylvania and her MFA from Rutgers University. She lives in Philadelphia, where she sits on the board of the Friends of Dickinson Square Park and volunteers at the Philadelphia Animal Welfare Society (PAWS).

 



 
 

Alex Levy has been a senior advisor to media, entertainment and ad technology companies focusing on the digital marketplace at the highest levels for more than a decade. She provides business development expertise including guidance on marketplace positioning, go-to-market strategy, and strategic communications and helps accelerate revenue and drive marketplace penetration. She has worked in this capacity with many top media companies, Fortune 50 brands and notable emerging technology companies.

Levy previously served as Director of Branded Entertainment at Google. In that role, she built and managed the branded entertainment division, responsible for creating original digital content for advertisers and content partners to distribute across YouTube and the Google content network. Levy was also Director of Online Sales and Operations at Google, leading a team that syndicated display advertising globally.

Prior to joining Google, Levy led business development at MTV Networks, where she oversaw advertiser acquisition for MTV's TV, online and mobile platforms. Before that, she was responsible for NBC Universal's sales and marketing partnerships for its local Olympic and sports properties. Levy also held various sales and business development positions at Time Warner Inc. She began her career as a management consultant after receiving her MBA and B.A. from Stanford University. She lives with her husband on the Upper West Side with their two small children and tries to find time for an occasional triathlon.

 



Alexandra Levy

Partner

Office: 650 996.5758

m: (646) 265.7372

e: alevy(at)witstrategy.com

 


 


Nikki Reyes

Senior Associate

m : (408)499.0033.

e: nreyes(at)witstrategy.com

 

Nikki’s combined experience at a global ad agency, premium publisher, and ad tech company for more than nine years gives her a unique, 360 degree perspective into the nuanced dynamics of converging advertising, media, and tech industries. Prior tojoining WIT, Nikki ran marketing at Operative Media, responsible for the company’s global go-to-market strategy and thought leadership. At Operative, Nikki deeply engaged top-level executives at the most notable players across the ecosystem and garnered the attention of leading interactive trade publications such as Adage, Mediapost, iMedia Connection, Mediapost, Digiday, and Admonsters.

Nikki earned a BS in Cognitive Neuroscience at Brown University and in her spare time finds new opportunities to explore New York City’s expansive restaurant scene.

 



 

Mark started WIT Strategy in October 2002 after having been CMO, Director of Investor Relations, and Privacy Officer for 24/7 Real Media. This is the second iteration of WIT Strategy, which he'd originally started in 1994 with a focus on Senate Commerce Committee and FTC issues. The passage of the Telecom Reform Act in 1996, which he'd lobbied for on behalf of the MFJ/Baby Bells, effectively paved the way for the commercial web. Mark soon became acting managing editor of AOL.com. By 2000, he was CMO at Real Media and testifying before that same Senate Committee on web privacy matters by 2001.

Since founding WIT Strategy a year later, he has led strategic efforts on behalf of more than 250 companies, including dozens of corporate and product launches, complete company repositioning campaigns, and more successful crisis suppressions than anyone else in the business. A contributor to iMedia Connection, Mark holds a BA in Religion from Haverford College.

Mark Naples

Managing Partner

New York: (212) 524.9333

Philadelphia: (215) 772.1229

m: (646) 265.7372

e: mnaples(at)witstrategy.com

Affiliates






 

Hank Kim has forged a distinctive career path over the past 20 years, combining journalism/PR experience with brand marketing expertise in traditional advertising and in branded entertainment. He brings this broad range of eclectic skill sets to bear to Middle 8 Media, which he launched in 2007 under the aegis of Hank Kim Consulting. This multi-faceted orientation allows him to offer a sophisticated level of thinking and counsel beyond the grasp of much of his competition. Over the past 5 years, M8M has partnered with a range of established and upstart companies, including but not limited to WPP Group M’s MediaCom North America, Interpublic Group of Cos.’ HUGE, Harris Interactive, IgnitionOne and Videology. Prior to this, Kim was the co-founder of Havas’s MPG Entertainment. He was also the launch editor of Advertising Age’s Madison & Vine, a successful multi-platform editorial approach to branded entertainment. His journalism career also includes contributions to Adweek, Variety, New York Times, NPR and CNN.

Hank Kim

Affiliate

e: hank(at)m8media.net






 

Victoria Usher

Managing Director

GingerMay Marketing & PR

e: victoria(at)gingermaymarketing.com

GingerMay is a boutique UK-based PR agency that works with sector-leading clients around the world. With an established reputation for thought leadership PR, we use a range of proven techniques - across traditional and new media platforms - to help our clients stand out and be top of their game.

The team at GingerMay is passionate about producing effective PR that delivers against our clients' business objectives. All have worked in-house at PR agencies or as journalists and have developed the tactics and hands-on experience necessary to deliver a compelling media campaign. GingerMay was founded by Victoria Usher, a PR and marketing specialist. Victoria has held senior positions in global communications agencies and headed a professional services PR company for a number of years, spearheading its expansion from a small-scale operation to a fast-growth successful business.

GingerMay works with a broad range of clients in the ad tech, marketing, digital, advertising, technology, HR & coaching, research and financial sectors.

 

WE ROUTINELY WRITE AND PLACE A DOZEN BYLINES ON BEHALF OF OUR CLIENTS.
 EVERY MONTH.

Contact Us

Philadelphia Office

255 South 17th Street, 20th Floor, Philadelphia, PA 19103
p: (215) 772-1229

           



 

New York Office

104 West 27th Street, Suite 11a, NYC 10001
p: (212) 524.9333

           



 

San Francisco Office

1736 Stockton St. Suite 4, 3rd Floor San Francisco, CA 94133
p: (415) 254-9086

           


 
 

HOW MANY PR FIRMS GUARANTEE REVENUE GAINS FOR THEIR NEW CLIENTS WITHIN SIX MONTHS?

News

 

 


Amazon FireTV: Where Was Jeff Bezos?

April 2nd, 2014

April 2 (Bloomberg) -- In an event in New York, Amazon unveiled FireTV, a television-viewing device for streaming movies, television shows and other video from the Web. 1 mainstream CEO Rajeev Raman speaks on Bloomberg Television’s “Bloomberg West.” (Source: Bloomberg)
(Click For Video)
 


Apple TV Succumbs to March Madness

March 17th, 2014

1-Mainstream CEO Rajeev Raman discusses the ACC Sports app launching on Apple TV. He speaks with Jon Erlichman on Bloomberg Television’s “Bloomberg West.” (Source: Bloomberg)
(Click For Video)
 


These Ad-Tech Geniuses Used Big Data to Pick the Super Bowl Winner

January 31, 2014

Over the course of the NFL's regular season this year, the data team at Varick Media Management was hard at work trying to find out what happens when you apply ad-buying technology to picking football games. Thats right. Football games.
(full article)
 


Clinic Offers ‘Bridges of Health’ to Philadelphia’s Illegal Immigrants

January 19, 2014

PHILADELPHIA — Like many other immigrants, Mery Martinez has no legal status in the United States, no health insurance and no money. But she does have leukemia, and has been struggling to find treatment for the disease, first in New York and more recently in Philadelphia. Here, a hospital emergency room rejected her on New Year’s Day because
(full article)
 


Inside a Data-Driven TV Ad Buy

November 26th, 2013

(full article)
 


The Future Of Advertising: Native, Engaging, At Scale

November 20th, 2013

Just as reading habits on the Web have shifted, so too has advertising. No longer are banner ads and overly audacious interruptions appealing to readers of Internet stories....(full article)  
   


Photobucket Is Releasing A New App, Looking To Close The Loop On Their Storage Services

November 12th, 2013

When Photobucket redesigned its site and user experience with better uploading and new social features last fall, it did so in the hope of reestablishing itself as the go-to site for photo sharing and storage after falling in popularity relative to its competitors....(full article)  
 


How the IPO Hype Could Benefit Twitter

November 9th, 2013

(Click for Video)
 


Let's Use Data Not Just to Target Ads, but to Make Ads Better

November 1st, 2013

The booming data and ad-tech industry has marketers focused on showing their ads to the people they consider their targets. But with the growth of automated ad buying, creative execution is sometimes overlooked in favor of standardized efficiency. ...(full article)
 


Let's Use Data Not Just to Target Ads, but to Make Ads Better

October 2nd, 2013

The booming data and ad-tech industry has marketers focused on showing their ads to the people they consider their targets. But with the growth of automated ad buying, creative execution is sometimes overlooked in favor of standardized efficiency. ...(full article)


How Big Data Helps Targeted Ads Hit Their Mark

September 24th 2013

Scott Howe, president and chief executive officer at Acxiom Corp., talks with Cory Johnson about the digital advertising business, the use of big data in targeting ads and hints at the next big thing in the advertising world. He speaks on Bloomberg Television’s “In The Loop.”...(click for video)


AdFin Unveils 'Bloomberg Terminal' for online media training

September 18th 2013

Wall Street traders have their "Bloomberg terminals" -- and now Madison Avenue's have their AdFin dashboards. Taking yet another page out of the financial industry’s trading systems, a team of ad technology vets are launching a new kind of data management platform...(full article)


Health apps raise privcy concerns

September 10th 2013

Samuel Burke explains how health apps are a potential goldmine for advertisers and health insurers.(Click for Video)


HookLogic Raises $14.3 Million to Expand Its Search Ad Exchange for Retailers Not Named Amazon

September 9th 2013

For big retailers not named Amazon, HookLogic has a pretty straightforward pitch: Let us give you a new way to make money on your e-commerce site by placing paid product listings on your search results page. HookLogic does this by...(full article)


Web Ads Gone Wild: Publishers Get Desperate

August 13th 2013

Call it the vicious cycle of online advertising. As the value of standardized Web-ad inventory falls, publishers are offsetting the declines by pasting as many impressions as they possibly can all over their sites. That helps drive inventory prices down even more....full article)

 


Targeted Commercials' Most Valuable Customer: The TV Industry?

August 8th, 2013

Highly addressable advertising has been a long-standing plan for the TV business, which wants to rival the ad targeting available online. While there's no question that marketers want to make their spending more efficient, however, the biggest beneficiary of addressable commercials so far may be the TV industry itself....full article)

 


This Is What It Looks Like When A School Becomes A Community Hub

July 29th 2013

University campuses are often community hubs; locals use their libraries, arts centers, gyms, and sometimes even sit in on lectures. The same can’t be said for secondary schools, which sometimes have valuable amenities of their own but don’t share them as much with the surrounding area...full article)

 


Moguldom Digital: Built on Gossip and Heading for a New Continent

July 16th 2013

Though the Internet has room for the whole wide world, there are still the same blind spots that can seem familiar to anybody who pays much attention to media. Moguldom Media Group, with sites that include...full article)

 


MediaMath Invests In TiqIQ As CEO Ponders IPO

July 16th 2013

MediaMath will make a new investment in event ticketing aggregator TiqIQ as CEO Joe Zawadzki ponders whether staying private or holding an IPO is the best move for the big online advertising buyer.full article)

 


Ways to Make Your Online Tracks Harder To Follow

June 19th 2013

There are few secrets in our digital worlds. Many details about us can be — and often are — tracked, collected, collated and analyzed. Companies mine personal information in the name of profit. Government authorities mine it in the name of security.full article)

 


When Will Digital Ads Finally Generate a 'Water-Cooler Moment'?

June 6th 2013

One of the most common refrains in online advertising is that digital is not a suitable medium for brand advertising. Direct response drives conversions, which is fine...(full article)

 

 


Evidon Scoops Up MobileScope

June 6th, 2013

Privacy management provider Evidon has acquired MobileScope, a tool that lets users determine whether information is being collected about...;

full article)

 

 


Visible World Breaks Into FourthWall, Enables Ads To Be Targeted To Any TV Connected To A Set-Top

June 5th, 2013

After years of fits, false starts and unfulfilled promises, addressable TV advertising appears ready for, well, prime time. In a deal being announced today, targeted TV advertising developer Visible World is partnering...;

full article)

 

 


Web Video Companies Leaving Tons of Cash on the Table

  FreeWheel CEO says digital players could quadruple their ad output
June 3rd, 2013

FreeWheel sees a lot. The company helps power video content management and ad decisions for a number of big media companies, including Fox, NBCU, Turner, Vevo and AOL...;

full article)

 

 


Hiring in Digital? Look for an Expert in, Yes, Traditional Media

March 24th 2013

When it comes to hiring, the digital-advertising industry is in dire need of a fresh start. IAB Chairman Randy Kilgore. ...(full article)

 

 


What Does Acxiom Know About You?

 
May 23rd , 2013

Click For Video

 


A brand marketer's guide to speaking with the press

 
April 30th, 2013

All too often, people with no experience or expertise in speaking with the press find themselves eyeball to eyeball with a business reporter who wants something from them...

full article)

 


Old Media, New Tricks

 
April 28th, 2013

Buying ad space on the video screens inside the Clark/Lake train station in Chicago typically involves making half a dozen phone calls and exchanging several emails...

full article)

 


Evidon's Andy Kahl on Balancing Data Privacy With Business Needs

April 23rd 2013

The typical ad-industry data-science professional holds a masters or doctoral degree in computer engineering, statistics, and similar fields. But Andy Kahl is anything but typical. The director of data analysis...(full article)

 

 


Want to Opt Out of Targeted Mobile Ads? There's an App for That

  Meets forthcoming DAA mobile privacy standards
April 11, 2013

The mobile counterpart to the ad industry's ad choices self-regulatory program that allows consumers to opt-out of online-targeted ads is finally here. And yes, there's an app for it.....”

full article)

 

 


Buy Signal: Facebook Widens Data Targeting

 
April 9, 2013

Gunning to win more advertising dollars, (Facebook Inc. FB -2.21%) is using new ways to cull personal information from outside the social network and match it with data submitted by its billion-plus users..”

full article)

 


The Man Who Took on Nielsen

 PrecisionDemand's Jon Mandel By Sam Thielman
March 24th, 2013

It's about 9 p.m. New York time, and Jon Mandel is in Seattle, on the phone, telling a story about the story the Nielsen ratings weren’t telling. "It was Danny Abraham," he says, speaking about billionaire...”

full article)

 


Who's Grabbing Consumer Data from Publishers?

March 20th 2013

Who's got your data? All sorts of ad and analytics tags are generated when users visit publishers' websites. This Evidon tool shows where the data is traveling on popular sites like Cars.com, Gap.com and Pepsi.com. ...(full article)

 


Acxiom Criticizes 'Faulty' Digital Data Providers on Their Own Turf

February 26, 2013
Acxiom's Latest Push Puts the Traditional Data Firm Squarely in the Wheel House of IAB's Core Membership, Digital Publishers

The traditional data firm is going after publisher partners and criticizing "faulty" digital data and look-a-like models. ... (full article)

 


How Facebook's Graph Search Will Dethrone Google Search

January 31, 2013
Searches Not for What People Want, But What They Like

The union of Facebook and search came out slightly differently than I had imagined it might when I speculated about it in a DigitalNext column 18 months ago. Facebook's Graph Search has the potential to completely revolutionize search, enabling consumers to have a uniquely personalized search experience... (full article)

 


Your Online Attention, Bought in an Instant

November 17, 2012
Frank Addante, 36, chief executive of the Rubicon Project, says that 97 percent of American Internet users encounter its electronic ad sales system every month. And most aren’t even aware of it.

No, wait: make that milliseconds. The odds are that access to you — or at least the online you — is being bought and sold in less than the blink of an eye. On the Web, powerful algorithms are sizing you up, based on myriad data points: what you Google, the sites you visit, the ads you click.... (full article)