WIT Strategy’s Clients conduct business on the web in the US, Europe, Asia, Australia, and Latin America. WIT Strategy helps these organizations identify and leverage marketplace opportunities. Then we develop and execute strategies that enable them to meet their sales and marketing objectives. The techniques we use, refined through our broad experiences, enable us to achieve our clients’ objectives in the most cost effective ways.



Past Clients


Active International
Cross Pixel Media
Datran Media
Gorilla Nation
Harris Interactive
Haverford Trust
Just Ask a Woman
Knowledge Networks
Longboard Media

Listen Logic
MK Think
Popular Media
Silver Chalice
Smithsonian Magazine
Travel Ad Network
Tremor Video
Tribal Fusion
Underscore Marketing






Our team uses decades of cumulative experience and strong relationships among stakeholders and champions in related industry segments to help our clients build their brand, stand out within their digital media space, and drive more sales.


What We Do


Traditional PR practices imply that success means generating press coverage, ensuring beneficial relationships with audiences and asserting a brand image is enough. We dive deeper and have more strategic involvement with our clients to generate better results. We work with other resources beyond press, such as analysts, conference partners, and other thought leaders, to develop, and then assert our clients’ own thought leadership. This enhances their business development efforts, helps them build their teams and partner networks, and increases revenue. We indemnify our results in writing at the start of every arrangement.


How We Do It

We study your company, your competition, your brand image, your differentiation, your positioning, and what your competitors say when they sell against you. Using our primary analysis, we integrate ourselves into the fabric of your company and identify what the best opportunities are within your market segment, which we have to know at least as well as you do in order to add the kind of value we do.


In doing so, we find the best venues for speaker placement, lead generation and press coverage, and the best angles for all of these. This is what we love to do and how our clients get the most out of our partnership. Before any external communication is ever attempted, clients routinely glean value from their relationship with WIT Strategy since we provide a perspective they cannot get otherwise.


Bad News You’d Rather not Read about?


Although many communications and PR firms make general claims regarding their crisis management skills, only few know how to suppress bad news and effectively manage the communications during an ongoing crisis. We have more experience in crisis management than the leadership at some of the global firms who specialize in it, which is why some of these firms have turned to us to manage multiple crises for their clients in interactive media. We’re happy to provide references who can speak directly about our work on behalf of clients with the White House and Executive Branch Agencies, The U.S. Senate, The New York Attorney General, and other government and non-government agencies






Meet the Team

WIT Strategy is not a PR firm, though we do generate press for our clients that compares favorably with that generated by PR firms. The difference is our approach. Clients, analysts, reporters, and others continually describe our approach as different – as deeper and more strategic than that of any PR or marketing firms they have done business with. We feel that our approach is the most effective and lasting way to grow a company’s brand and value. Before WIT Strategy, we were journalists, Washington lobbyists and industry leaders at major companies


Every one of us has written for our own, published bylines and done business in the interactive media segments our clients work in today. This background gives us the necessary experience to provide both a different perspective for our clients to be successful and a uniquely contextual and insightful perspective on industry idioms and issues that makes WIT Strategy the preferred resource for editors. That’s why so many of our client companies come from referrals gleaned from editors at our industry trade press. These reporters know they won’t hear from us until and unless we have something of value for them. It’s our job to work closely with our clients first to extract that value



Kendall Allen

Senior Associate

m: (917) 714.9213

e: kallen(at)witstrategy.com

Kendall’s credentials include media and publishing executive; adviser to business leaders; public speaker; trainer; writer and columnist. A highly regarded thought leader in industry circles, she has established and re-positioned numerous agency and media companies, in San Francisco and New York City. She contributes heavily to the industry as speaker, moderator and panelist; a popular contributor to MediaPost, AdAge and Marketingland. She sits on several boards and councils for the Producers Guild of America, and is 2-year retiring Vice President of 212NYC’s Board of Directors. Kendall earned her undergraduate degree at The Ohio State University, and Masters from both L'Universite de Montreal and Northwestern University's Medill School of Journalism.



Diane has worked at high-profile magazines, and her byline has appeared in business and technology titles like Forbes, Fortune, and Business 2.0. She helped launch and produce Bloomberg Television’s Bloomberg West show. Before that, she worked as an on-staff writer and editor at Wired, the Industry Standard, Brandweek, and Yoga Journal. Her experience gives her a unique understanding of how to help clients communicate with audiences. Diane earned a master’s degree in English and American Literature and Criticism from New York University and a bachelor’s degree in Literature from Claremont McKenna College.


Diane Anderson

Senior Associate

m: (415) 254.9086

e: danderson(at)witstrategy.com



Bill Brazell


Office: (718) 243.0158

m: (917) 445.7316

e: bbrazell(at)witstrategy.com

Having worked with top business and technology journalists at Wired and as a senior editor at the Industry Standard Magazine, with elite business authors as a senior book editor at Penguin Portfolio, and with top bloggers as director of author recruiting at Federated Media, Bill Brazell understands how journalists and bloggers think. Co-author of the humor book “He Meant, She Meant: The Definitive Male-Female Dictionary” and member of the PKD Foundation’s all-volunteer board of trustees, Bill earned a bachelors in English at Harvard, and a masters in journalism at U.C. Berkeley.




A former reporter and editor, Rich Cherecwich has an intimate knowledge of how journalists conceptualize, craft and write their content. At WIT Strategy, he works closely with clients to develop, edit and publish high-level thought leadership pieces. He is the former deputy editor of iMedia Connection, where he oversaw the publication’s news coverage and edited byline submissions. He has worked as a reporter for the Allston-Brighton TAB newspaper in Boston, and has reported for The Boston Globe, The Boston Herald, and other New England Newspapers. He lives in Brooklyn and holds a BS in Journalism from Emerson College.


Rich Cherecwich

Senior Associate

Office: (646) 378.7992

m: (774) 254.0952

e: rcherecwich(at)witstrategy.com


Jill Ivey

Senior Associate

m: (215) 806.2951

e: jivey(at)witstrategy.com

Jill provides extensive experience to her counsel on traditional and social media for clients ranging from non-profits to publicly traded tech companies. After several years as a writer and editor in the Gothamist network, Jill moved to pitching stories and writing bylines independently. Before getting involved in journalism, Jill worked as a tour guide, a volunteer recruiter, a sleep-science researcher, and a management consultant. She also has acted and directed professionally. Jill received her BA in English from the University of Pennsylvania and her MFA from Rutgers University. She lives in Philadelphia, where she sits on the board of the Friends of Dickinson Square Park and volunteers at the Philadelphia Animal Welfare Society (PAWS).



Alex Levy has been a senior adviser to media, entertainment and ad technology companies focusing on the digital marketplace at the highest levels for more than a decade. She provides business development expertise including guidance on marketplace positioning, go-to-market strategy, and strategic communications and helps accelerate revenue and drive marketplace penetration. She has worked in this capacity with many top media companies, Fortune 50 brands and notable emerging technology companies.

Levy previously served as Director of Branded Entertainment at Google. In that role, she built and managed the branded entertainment division, responsible for creating original digital content for advertisers and content partners to distribute across YouTube and the Google content network. Levy was also Director of Online Sales and Operations at Google, leading a team that syndicated display advertising globally.

Prior to joining Google, Levy led business development at MTV Networks, where she oversaw advertiser acquisition for MTV’s TV, online and mobile platforms. Before that, she was responsible for NBC Universal’s sales and marketing partnerships for its local Olympic and sports properties. Levy also held various sales and business development positions at Time Warner Inc. She began her career as a management consultant after receiving her MBA and B.A. from Stanford University. She lives with her husband on the Upper West Side with their two small children and tries to find time for an occasional triathlon.


Alexandra Levy


Office: (650) 996.5758

m: (646) 265.7372

e: alevy(at)witstrategy.com



Nikki Reyes

Senior Associate

m : (408) 499.0033

e: nreyes(at)witstrategy.com

Nikki’s combined experience at a global ad agency, premium publisher, and ad tech company for more than nine years gives her a unique, 360 degree perspective into the nuanced dynamics of converging advertising, media, and tech industries. Prior to joining WIT, Nikki ran marketing at Operative Media, responsible for the company’s global go-to-market strategy and thought leadership. At Operative, Nikki deeply engaged top-level executives at the most notable players across the ecosystem and garnered the attention of leading interactive trade publications such as Adage, Mediapost, iMedia Connection, Mediapost, Digiday, and Admonsters.

Nikki earned a BS in Cognitive Neuroscience at Brown University and in her spare time finds new opportunities to explore New York City’s expansive restaurant scene.



Mark started WIT Strategy in October 2002 after having been CMO, Director of Investor Relations, and Privacy Officer for 24/7 Real Media. This is the second iteration of WIT Strategy, which he’d originally started in 1994 with a focus on Senate Commerce Committee and FTC issues. The passage of the Telecom Reform Act in 1996, which he’d lobbied for on behalf of the MFJ/Baby Bells, effectively paved the way for the commercial web. Mark soon became acting managing editor of AOL.com. By 2000, he was CMO at Real Media and testifying before that same Senate Committee on web privacy matters by 2001.

Since founding WIT Strategy a year later, he has led strategic efforts on behalf of more than 250 companies, including dozens of corporate and product launches, complete company re-positioning campaigns, and more successful crisis suppression than anyone else in the business. A contributor to iMedia Connection, Mark holds a BA in Religion from Haverford College.

Mark Naples

Managing Partner

New York: (212) 524.9333

Philadelphia: (215) 772.1229

m: (646) 265.7372

e: mnaples(at)witstrategy.com


Emily Riley

Chief Operating Officer

O: 917.258.22663

E: eriley@ghostery.com


Emily is a digital marketing industry veteran with deep research, analysis, marketing, and product experience. Most recently Emily held executive marketing and product roles as COO of Ghostery, Inc. and as VP Product and Marketing at Audience Science, helping each company successfully reposition their products and go-to-market strategies. Prior to that, Emily worked as an Analyst and VP Research Director at Forrester Research and as an Analyst at Jupiter Research, leading a team of analysts and advising brands, technology companies, and agencies about a wide variety of digital marketing topics.

Earlier in her career Emily ran digital marketing for Martha Stewart Living Omnimedia during their transition to an ad-supported content site, and is also proud that she honed her skills as a “digital quant” at Advertising.com. Emily earned a bachelor’s degree from The Johns Hopkins University.




Hank Kim has forged a distinctive career path over the past 20 years, combining journalism/PR experience with brand marketing expertise in traditional advertising and in branded entertainment. He brings this broad range of eclectic skill sets to bear to Middle 8 Media, which he launched in 2007 under the aegis of Hank Kim Consulting. This multi-faceted orientation allows him to offer a sophisticated level of thinking and counsel beyond the grasp of much of his competition.

Over the past 5 years, M8M has partnered with a range of established and upstart companies, including but not limited to WPP Group M’s MediaCom North America, Interpublic Group of Cos.’ HUGE, Harris Interactive, IgnitionOne and Videology. Prior to this, Kim was the co-founder of Havas’s MPG Entertainment. He was also the launch editor of Advertising Age’s Madison & Vine, a successful multi-platform editorial approach to branded entertainment. His journalism career also includes contributions to Adweek, Variety, New York Times, NPR and CNN.

Hank Kim


e: hank(at)m8media.net


Cari Sommer


e: info(at)carisommer.com

p: (914) 715 5543

Cari Sommer brings innovators and thought leaders front and center in the media. With a focus on technology, education, financial and legal services, Cari works with the experts who have a fresh perspective, new ideas and are the ones you want to read about in the news.

Whether it’s helping her clients write “Most Read” byline pieces or securing feature stories about them, Cari’s clients are routinely featured in top tier outlets such as The Wall Street Journal, Tech Crunch, Entrepreneur, Forbes, Fortune, Crains, Mashable, Venture Beat, Reuters, Business Week, and CNN.com.


GingerMay is a boutique UK-based PR agency that works with sector-leading clients around the world. With an established reputation for thought leadership PR, we use a range of proven techniques – across traditional and new media platforms – to help our clients stand out and be top of their game.

The team at GingerMay is passionate about producing effective PR that delivers against our clients’ business objectives. All have worked in-house at PR agencies or as journalists and have developed the tactics and hands-on experience necessary to deliver a compelling media campaign. GingerMay was founded by Victoria Usher, a PR and marketing specialist. Victoria has held senior positions in global communications agencies and headed a professional services PR company for a number of years, spearheading its expansion from a small-scale operation to a fast-growth successful business.

GingerMay works with a broad range of clients in the ad tech, marketing, digital, advertising, technology, HR & coaching, research and financial sectors.

Victoria Usher

Managing Director

GingerMay Marketing & PR

e: victoria(at)gingermaymarketing.com



Philadelphia Office

255 South 17th Street, 20th Floor, Philadelphia, PA 19103
p: (215) 772-1229


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New York Office

104 West 27th Street, Suite 11a, NYC 10001
p: (212) 524.9333



San Francisco Office

1736 Stockton St. Suite 4, 3rd Floor San Francisco, CA 94133
p: (415) 254-9086